Naming Rights Partnerships
EY COACHES CLUB | Summary
Created, planned, and launched an entitlement naming rights strategy for the MetLife Stadium, in partnership with the New York Giants and New York Jets.
EY's approach included leveraging its established brand recognition and reputation as a leading professional services firm. This strategy included developing a comprehensive marketing plan emphasizing the partnership's benefits for EY clients and customers, such as exclusive access to events or other special perks on Giants, Jets, and third-party events such as music concerts and entertainment.
Collaboration was essential with MetLife Stadium, the Giants, and the Jets in successfully launching the partnership that aligns with EY's values and mission, to reflect the values and goals of EY while also resonating with the local community and fanbase.
By working closely with all stakeholders and developing a strategy emphasizing the importance and customer engagement, we created a successful partnership with EY that benefits all parties involved.
- MetLife Stadium - EY Coaches Club page
 |
 |
 |
 |
 |
 |
UNITED RENTALS CLUB | Summary
The United Rentals Club at MetLife Stadium, home to the New York Giants and New York Jets, offers an excellent opportunity for naming rights sponsorship. To develop a successful naming rights strategy, it was essential to consider the unique benefits and opportunities that the United Rentals Club offers as a premium experience.
A vital part of the strategy was leveraging the established brand recognition of the United Rentals name, emphasizing its association with quality and reliability.
The strategy focused on the benefits of the association of two (2) NFL Teams. Another critical factor in this partnership was creating unique experiences to offer current and prospective customers of United Rentals, such as exclusive access to events or special discounts on rentals.
The successful collaboration with MetLife Stadium, the New York Giants, and the New York Jets made this partnership come to life. This included developing a comprehensive marketing plan to promote the new name of the United Rentals Club and creating custom experiences for fans and customers.
- MetLife Stadium - United Rentals announces partnership with New York Jets and New York Giants
 |
 |
 |
 |
 |
 |
SMOOTHIE KING ARENA | Summary
As a part of the team responsible for the successful naming rights renewal of the Smoothie King Center, the home of the New Orleans Pelicans, our team collaborated with internal and external stakeholders to ensure the strategy's success.
The strategy focused on developing a comprehensive marketing plan that emphasized the benefits of the partnership for both Smoothie King and the Gulf South while also providing the best experience for fans and customers.
Internal stakeholders, such as the Pelicans' management and ownership, were engaged to ensure that the strategy aligned with the values and goals of both organizations. External stakeholders, including the NBA, sponsorship, and media evaluation tools, were also engaged in the correct value proposition for both Smoothie King and Pelicans.
By working closely with all stakeholders, the team developed a strategy that resulted in a successful renewal of the naming rights partnership. The Smoothie King Center continues to be a premier venue for both sports and entertainment in the Gulf South, and the successful renewal of the naming rights partnership ensures that it will remain so for years to come.
 |
 |
 |