About
Meet Dr. Dan Kaufmann
An experienced sports marketer and scholar practitioner with a passion for marketing, management, sponsorship, leadership and helping others reach their personal and professional goals.
Dr. Dan Kaufmann has over two decades of sports marketing experience. He has held positions in:
- Mid-major and major collegiate sporting levels
- Minor and major professional organizations
He has experience working across functional teams with strategy, operations, media rights, corporate partnerships, media sales, media rights, digital sales, social and content sales, partnership activation, international expansion, concessions, merchandising, licensing, media rights, event management, season ticket sales, premium sales, luxury suite sales, group ticket sales & ticket operations.
Dr. Dan Kaufmann most recently worked with the New Orleans Saints and Pelicans, overseeing a strategy and sponsorship sales team that produces outstanding results. He created and implemented a new sales strategy, leading to partnership arrangements with more significant dollar amounts, longer durations, and the first international partner in the organization's history.
Dr. Dan Kaufmann also significantly impacted creating and implementing of the sales and renewal strategy for the New Orleans Pelicans Jersey Patch program and Radio Rights Deal.
Before arriving in New Orleans, Dr. Dan Kaufmann was at the New York Jets. He focused on solving and delivering strategic business solutions to companies and governments. At the New York Jets, Dr. Dan Kaufmann was:
- Hired in 2015 as a Senior Manager
- Promoted after the 2017 season to Director of Corporate Partnerships
Dr. Dan Kaufmann has played a role in entitlement rights for multiple partners at MetLife Stadium, the world's largest-grossing stadium. Dr. Dan Kaufmann composed the strategy for crucial sponsorship categories: government, non-profit, trade unions, education, construction, professional services, and entertainment.
Before joining the New York Jets, Dr. Kaufmann spent two seasons as a Manager of Business Development at the University of Wisconsin/Badger Sports Properties (a division of Learfield Sports).
In his role, he forged new partnerships within the following categories: quick service restaurant, dental, consumer packaged goods, automotive, grocery, retail, and others.
Dr. Dan Kaufmann's major accomplishment was developing a platform that solved strategies for the Agricultural industry. Dr. Dan Kaufmann secured multiple partners over this platform, including seed companies, crop protection, trade associations, bovine genetics, post-frame buildings, and other agriculture and dairy industry companies.
During his tenure, Dr. Kaufmann refined current partnerships with new concepts to derive long-term success for existing partners.
Before being promoted to University of Wisconsin/Badger Sports Properties, Dr. Dan Kaufmann served as an Account Executive for the University of Toledo/Rocket Sports Properties (a division of Learfield Sports) in Toledo, Ohio.
He helped Rocket Sports Properties get into the black for the first time. Dr. Dan Kaufmann was the first goal hitter at Rocket Sports Properties. He was also a part of the team to be the first property out of Learfield to hit the goal.
Dr. Dan Kaufmann spent over four seasons with the Tampa Bay Buccaneers, servicing and selling season tickets, group tickets, and luxury suites.
During his four years, he generated millions in revenue for new and renewed business.
Before the Tampa Bay Buccaneers, Dr. Kaufmann started his career with the Pensacola Ice Pilots of the ECHL. While working for the Ice Pilots, Dr. Dan Kaufmann led a team of gameday workers, traffic media, game operations, in-market promotions, community relations, marketing, sales, team operations, travel operations, ticket sales, and partnerships.
Dr. Dan Kaufmann double-majored in Communication Studies and Government and earned his BA from Hamilton College.
He also earned his Master of Business Administration and Master of Science in Marketing from the University of Tampa.
Dr. Dan Kaufmann completed his Doctorate in Business Administration from the University of South Florida with his Sports Sponsorship Sales Cycles dissertation within North American Sports.
Dr. Dan Kaufmann is passionate about paying it forward, giving back, networking, and mentoring young people to enter the sports industry. Originally from Scottsdale, AZ, he resides in Metairie, LA, with his wife Marie and their three dogs.
LinkedIn: www.linkedin.com/in/dkaufmann